Monday, 26 January 2009
Tuesday, 20 January 2009
Which, I may add, I agree with wholeheartedly, and have raised the same points over the years, mainly to deaf ears.
However he does raise one point which I don't agree with. "Customers don't write letters about this; they don't complain to the press. They just disappear."
Now this just isn't true. They blog and in most cases they do send emails of complaint, although these are normally directed at the company and not the press.
In most cases the problem lies with usability of the site. E-commerce sites will improve but I believe that marketers should sit down with both UE specialists and IA's and work out natural stopping points within sites and work together to ensure that when customers do leave the site, then they can work out why and if required tweak, fix and enhance.
If it's easier to go the the shops, then people will.
Monday, 19 January 2009
What the fuck were they thinking when they made this? It is an utter turd of an advert. In fact it's offensive.
I would complain to the ASA, but it would only serve to increase further air time.
One final rant on this, am I the only one that got the feeling that the wheat leaving to be a digestive came across as gay?
I blogged a while back regarding Tony Hart recently having to give up drawing after suffering two strokes, something he said was "the greatest cross I have to bear".
On Sunday, aged 83, Tony Hart passed away.
He was an inspiration to many and the world will be less colourful without him.
My thoughts are with his family and friends.