Extendable shoes.....

Now I don't have kids, but this design is genius.

I remember as a child having the trainers I loved being either given away or thrown out (depending on the wear and tear) Now I know I shouldn't get sentimental about trainers but I was only about 6 and it was quite strange that after seeing this site, those memories were brought back.

Does Adidas have help line - I think I need to have this out with them.